Enigin Reveal Highly-Paid But Useless Jobs IV

December 22nd, 2011 posted by enigin

We encourage all Enigin Distributors and Enigin Partners to gather together a team that they work with closely, defining clear roles and dignifying them by allowing them the authority over their responsibilities.

Corporations often hire people to do jobs that don’t really need doing. Sometimes it’s because an executive is building an empire. Sometimes it’s the result of random corporate confusion.

Most of the time, these useless jobs pop up at the bottom of the food chain. However, some are executive positions that are both highly-paid and exist in almost every large firm - even though they’re not really accomplishing anything.

Over the next few posts is a list of the top 5 time-wasting and useless (but big money) corporate jobs. You may argue about the selection, of course, especially if your job is on my list:

Useless Job 4: Product Evangelist

  • The Role: Just as a religious evangelist creates converts, the product evangelist tries to get consumers to literally believe in a product or service, which they preach in an attempt to convert others, actively spreading the word on behalf of the company.
  • Typically Reports To: Head of Marketing
  • Why It’s Useless: The idea of having CUSTOMERS become evangelists is brilliant. Nothing could be better for a product or a company. But having an inside person (i.e. a corporate drone) trying to promote the concept is a lame idea because it’s so obviously self-serving. In most cases, the “evangelist” simply becomes an internal pain in the tuchus by constantly trying to promote his own agenda at the expense of other product groups.
  • Proof It’s Useless: Think of it this way. Who is the most annoying person you’ve ever met? For most people, I bet it’s some religious nut who just can’t let well enough alone. He chases you around and keeps pestering you to become a true-believer. Well, that’s exactly what you get when you pay somebody to act like a nut case.

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