Enigin Reveal Highly-Paid But Useless Jobs II
We encourage all Enigin Distributors and Enigin Partners to gather together a team that they work with closely, defining clear roles and dignifying them by allowing them the authority over their responsibilities.
Corporations often hire people to do jobs that don’t really need doing. Sometimes it’s because an executive is building an empire. Sometimes it’s the result of random corporate confusion.
Most of the time, these useless jobs pop up at the bottom of the food chain. However, some are executive positions that are both highly-paid and exist in almost every large firm - even though they’re not really accomplishing anything.
Over the next few posts is a list of the top 5 time-wasting and useless (but big money) corporate jobs. You may argue about the selection, of course, especially if your job is on my list:
Useless Job 2: Market Strategist
- The Role: A marketing strategist is tasked with focusing an organization’s energies and resources on increased sales and dominance of a targeted market niche. The resulting strategy is intended to combine product development, promotion, distribution, pricing, relationship management and other elements.
- Typically Reports To: Head of Sales and/or Marketing
Why It’s Useless: There’s no question that a company needs a strategy. However, what it doesn’t need is a person assigned full time to set that strategy over and over and over. Strategy is a long-term commitment. Once it’s set, the challenge is to implement that strategy and make it work. However, if there are strategists running around, trying to justify their existence, they will constantly try to tweak the strategy, thereby making tactical execution difficult or impossible. Worst case, they end up making the company a fail, simply because the strategic direction is always changing. - Proof of Uselessness: Man alive, just spend some time talking to one of these types. Better yet, next time you go to a “marketing strategy” presentation, play the “marketing strategy buzzword game.” Hand out a list of buzzwords. Each time the strategist uses a buzzword, everyone has to take a sip of coffee. Make sure there’s a full pot on the conference room table, because you’re gonna need a refill. Trust me on this.
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